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Hair Colour

Hair Toner

From £10

30 mins

A hair toner is the secret to that polished, just-left-the-salon look. It's a gentle semi-permanent colour service that neutralises unwanted yellow or brassy tones, evens out your shade, and adds a glossy finish—especially important after highlights, balayage or bleaching. Our team applies toner to freshly washed hair, processes it for around 20 minutes, then rinses to reveal a beautifully refined colour that lasts several weeks.

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What toner does (and doesn't do)

Toner is all about fine-tuning the tone rather than changing your base colour. It works by depositing just the right pigment to cancel out unwanted undertones—think purple to neutralise yellow in blonde hair, or blue to cool down orange. Because it's semi-permanent and doesn't contain much ammonia, it's gentler than a full colour service and simply sits on the surface of the hair to adjust the shade.

Does: Neutralise brassiness, add cool ash or warm honey tones, even out colour, boost shine
Doesn't: Lighten your hair, cover greys permanently, or replace a full colour service
Works best on pre-lightened or colour-treated hair—the lighter your base, the more dramatic the toning effect

Who it's for

Toner is ideal if you've had highlights, balayage or bleaching and want to keep your colour looking fresh between appointments. It's especially popular with our blonde clients in Brighouse who want to avoid that yellow or brassy look, but it's just as useful for brunettes who've had lighter pieces woven through or anyone who wants to tweak their tone after a colour service.

Because we're Keune Ambassadors, we work with professional-grade toners that are kind to your hair and deliver beautiful, even results. Whether you're after icy ash, soft beige, or a warmer honey glow, we'll choose the right formula and strength for your hair and chat through exactly what shade you're hoping for.

Keeping your tone fresh

Toner is semi-permanent, so it will naturally fade over 4–8 weeks depending on how often you wash your hair and your hair's condition. To make it last, we recommend:

Sulphate-free, colour-safe shampoo and conditioner—they're much kinder to toned hair
Purple or blue toning shampoo once or twice a week at home to keep brassiness at bay (we stock Keune products and can recommend the right one)
Avoid very hot water, chlorine and too much sun exposure, which can all accelerate fading
Pop back every few weeks for a quick toner refresh—it's a fast, affordable way to keep your colour looking brilliant

If you're not sure whether toner is right for you or what shade to go for, book a free 15-minute consultation with one of the team. We'll look at your current colour, chat through your goals, and work out the best plan to keep your hair looking its absolute best.

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Frequently Asked Questions

How much does hair toner cost at Park Row?

Hair toner starts from £10. The final price depends on the amount of product needed and whether it's part of a wider colour service. We'll confirm the cost when you book or during your consultation.

How long does a toning appointment take?

A standalone toner appointment usually takes around 30 minutes. That includes washing your hair, applying the toner, processing for up to 20 minutes, then rinsing and finishing. If toner is part of a highlights or colour service, it's built into that appointment time.

Will toner lighten my hair?

No, toner doesn't lighten hair—it only deposits colour to adjust the tone. If you want to go lighter, you'll need a bleach or lightening service first, then toner is applied afterwards to refine the shade.

How long does toner last?

Toner typically lasts 4–8 weeks, depending on how often you wash your hair, the products you use, and your hair's porosity. Using sulphate-free shampoo and a weekly toning shampoo at home will help it last longer.

Can I have toner if my hair isn't blonde?

Yes! Toner works on any pre-lightened or colour-treated hair. Brunettes with highlights, balayage or lighter sections can use toner to cool down warmth or add richness, and it's also great for refreshing faded colour.

What's the difference between toner and permanent colour?

Toner is semi-permanent and gentler—it deposits colour on the surface without lifting or significantly changing your base shade. Permanent colour penetrates deeper, lasts longer, and can lighten or cover greys. Toner is more about refinement and shine.

Will toner damage my hair?

Toner is one of the gentler colour services because it's low in ammonia and doesn't lift the hair. That said, it's still a chemical process, so we always assess your hair's condition first and pair it with treatments like Olaplex or deep conditioning if needed.

What if my hair goes too ashy or purple after toning?

Over-toning can happen, especially on very porous or light hair, but it usually softens after a few washes. If it's too strong, come back in and we can adjust it—sometimes a clarifying wash or a warmer gloss will balance things out quickly.

Do I need to book a consultation before toner?

You don't have to, but if you're new to the salon or unsure what tone will suit you, we offer free 15-minute consultations. It's a great chance to talk through your colour history, see shades, and plan the right approach.

Can I use purple shampoo instead of salon toner?

Purple shampoo is brilliant for maintaining tone at home between appointments, but it's much weaker than professional toner and won't give the same level of correction or longevity. Think of it as top-up care rather than a replacement for the real thing.

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